BookMyCostume

Recently, with a sip of coffee, I went down my memory lane. It has been a week since my daughter’s annual day at school, however, something is still pestering me. The thought that how our tradition is shirked today, keep haunting me. Everyone is enticed by the wonderland stories and theatre of spectacular opulence. Our tradition has lost its place in today’s tumult of fashion. And, most of the schools today leave tradition to its fate, doing little to resurrect it. My daughter’s school had invited all the parents cordially to their annual day. The annual day agenda was mostly occupied by the flamboyant dance shows, songs and dramas. However, what they forgot to imbibe in their soirée is some traditional dresses in India and animal costumes. Gone are the days when a drummer set his beat to the sound of kids running after them. Lost are those when monkeys dance at the rhythm of damru (small two-headed drum) and kids enjoy the moment buoyantly. Kids have no source of enjoying the ...

Small anecdote I was just recently sitting with a friend of mine. She is a mom of a 4 year old daughter and was looking quite worried. I asked her what happened. She exclaimed “Fancy dress! Where do I find a good one?” I could immediately understand her situation as I had been in the same boat the previous year when my daughter had needed fancy dresses. She continued “I have visited so many shops in nearby areas and have found no useful dress. Either the costume look is not up to the mark or the dress quality is unsatisfactory”. I immediately took out my tablet from my purse and opened a website. It was the popular online store BookMyCostume. This was the same web store from where I had purchased my costumes last year and had been very satisfied. My friend’s eyes lit up looking at the impressive BookMyCostume website. She asked me to show Rajasthani Traditional dresses for boys and girls. Looking at the pictures, she snatched the tablet from me and started browsing. The ...